Mission & Media | Bramble Park Zoo - Watertown, SD

Mission & Media

The mission of Bramble Park Zoo is to Come Closer to the natural world around us.

The Vision of Bramble Park Zoo is to become the region’s leading experience in education & conservation of the natural world.

Core Values

Integrity–Bramble Park Zoo and its staff will be held to the highest moral and ethical principles and be undivided in its decisions and persona.
Conservation–One of the most important functions of a zoological institution is conservation of species and the continuation of upstanding animal facilities.
Knowledge–Zoo staff will be well respected and knowledgeable about their trade and impart that knowledge through formal and informal education of guests.
Engagement–Every person that has contact with the Bramble Park Zoo, on-site or off-site, will be engaged, and they will remember that engagement.
Professionalism–Bramble Park Zoo strives to be professional at all times by exhibiting knowledge and integrity and participation in vetted programs.

The mission of Bramble Park Zoo’s Education Department is to raise people’s awareness of and respect for the natural world and their affect on it.

We strive to accomplish this through:

  • Offering a broad spectrum of mission and AZA-driven programs that emphasize informal learning, inquiry based instruction, creativity and fun.
  • Creating personal experiences that celebrate wildlife, renew everyone’s connection to the environment and inspire conservation action.
  • Providing programs that are accessible to diverse audiences, keeping in mind that people have different needs and learn in different ways.
  • Making sure education is a zoo-wide endeavor to fulfill this mission.

 

 

 

Media packet from 2012

Get up close and personal with the animals at the Bramble Park Zoo as we officially kick off our 100th zoo season. We’ll revisit our 100-year history, reveal the new image, logo and positioning of the zoo, and cut the ribbon on our new bear exhibit, Bear Crossing. Zoo Director Dan Miller will also share exciting new plans as we go into our next 100 years.

Click the link below to download the press release, photos, Bramble Park Zoo logo files and plans for future expansions at Bramble Park Zoo.

Media Kit (.zip file)

Please contact Dan Miller at Bramble Park Zoo with any additional questions at 605-882-6269 or dmiller@brambleparkzoo.com